Duan Ying was stunned for a moment: “That milk tea brand that was very popular some time ago?”
“Yes, but it is popular among consumers. For us businessmen, we prefer to describe it as a milk tea brand with a valuation of nearly 10 billion. Although this valuation has a lot of hype, this company was not popular some time ago. The milk tea brand did a national marketing campaign, linked to confession, and brought 300% to 500% of customer traffic to the business district.”
“What does this have to do with your going to Jeju?”
“A hot brand like this with quality and marketing is very important to the Joy City project. It is true that I went to Jeju, but I did also go to meet the brand owner.”
Feng Shirong put down his chopsticks: “Xitian, it’s a gift from Jiang Qin to Nan Shu.”
Duan Ying opened her mouth after hearing this. She was stunned for a moment. When she regained consciousness, she found that there was already a layer of sweat on her palms.
After returning from abroad, Feng Nanshu’s identity changed many times in her mind.
From the stepdaughter to the girlfriend of the group CEO, she became Mrs. Jiang in the eyes of young entrepreneurs who have no interest in money.
But that’s just added value, just like her, she became Mrs.
But what she couldn’t accept was that Feng Nanshu actually owned a company worth nearly 10 billion.
“It’s just…just a legal person who was pushed to the front, right?”
“No, Xitian belongs completely to Nan Shu. Even Jiang Qin doesn’t have any shares.”
Since the one-year rent reduction plan was implemented, the investment promotion of [Joy City] has been much smoother. However, there are almost no high-traffic brands that have settled in. Instead, some second-rate small brands have flocked here because they are greedy for cheap.
It’s like burning money like crazy when you’re hungry, attracting a large number of unlicensed stores.
The quantity is there, but the quality is hard to judge.
But whether a comprehensive mall is good or not actually depends on whether there are enough traffic brands and whether it is attractive enough. These second-tier brands alone are not enough to support the business ecology of a high-end comprehensive mall.
What they want is diversion tools such as fishing in the river, grilled fish with green peppercorns, and western barbecue, even if they have to lower the rent.
Otherwise, what can they do to compete with Wanzhong Mall for traffic?
Is it necessary to give money as a subsidy every day, just like lowering the rent?
You know, [Joy City] was originally built based on [Wanzhong Mall]. When the layout, gameplay and experience are similar, why would customers give up [Wanzhong Mall], which is full of popular brands, and choose [Joy City].
Therefore, after the first stage of investment promotion, the [Joy City] investment promotion project department specially divided into six groups, each group targeting a traffic brand.
Xitian’s confession marketing some time ago became popular across the country, and its popularity has not diminished to this day. Naturally, it was also targeted by the investment promotion team.
Coincidentally, based on the preliminary investigation, the investment promotion team found that although this milk tea brand was registered in Linchuan, it did not belong to the Linchuan Business Group.
But as the investigation deepened, everyone gradually began to become silent.