After the users in each city were cultivated, group food delivery followed. It seemed like it was a step too late, but it actually came at the right time.
Zhang Xuhao: I am so damn strong, I survived another day!
During this period, some targeted videos began to leak online, such as group delivery riders playing piano in shopping malls, helping users write code, helping masters dig machines, helping foreigners order food in English, and helping DJs in bars. It profoundly explains what it means to be a master among the people.
Then everyone also discovered that the delivery riders who recently delivered food each had a pair of small yellow ears on their helmets, which looked cute.
Many people take photos of the group delivery guys they meet by chance and upload them online.
It is this kind of subtle publicity that gradually makes the image of food delivery riders in the minds of consumers become taller and more friendly to the people.
Even the rate of negative reviews from group takeout riders has dropped to a very low value.
Before, there were some people who wanted to work part-time as food delivery riders but were afraid of being laughed at. However, due to this wave of public opinion, they gradually gave up their worries.
Because everyone knows that a food delivery person might be an expert.
For people in the Internet business circle, what they saw was not the delivery riders, but the group-building unilateral declaration of victory in the competition.
The battle is indeed still going on, and the sinking speed is getting faster and faster, but the opponent has begun to draw Peppa Pig on the barrel of his gun. Isn’t it obvious who wins and who loses?
Group takeout has shifted its business focus to brand promotion and business construction, making it clear that it no longer regards Hungry as a rival.
And this kind of marketing of “Crouching Tiger, Hidden Dragon” and “Little Ears” really confirms that sentence again.
Jiang Qin is a myth in the marketing world.
But Zhang Xuhao’s team did not admit defeat. They still wanted to ask for another financial support and fight a counterattack.
Alibaba is now less willing to support the “no money burning” strategy when hungry, mainly because Boss Ma is afraid that the group supply chain will “force borrow money” to spread across the country.
But without the support of Alibaba, Hungry would not have a second shareholder, and that is Tencent.
So on the day of the ambush, Zhang Xuhao and his team came to Shencheng and met with Tencent’s investment manager Peng Sheng, hoping to raise another sum of money.
“Mr. Zhang, I can’t make the final decision on additional investment. After all, the development during this period is indeed not optimistic.”
“That’s because we underestimated the enemy, but we haven’t gained anything. At least I have understood Jiang Qin’s approach.”
The corner of Peng Sheng’s mouth twitched: “You have underestimated the enemy three times in the group entry, the rider subsidy war, and the market subsidy war.”
Zhang Xuhao showed a sincere expression: “Mr. Peng, I’m hungry and can’t persist for a year under the pursuit of group buying. This is my strength. During the group buying war, who else was like Hungry, and who had fought with group buying like this?” How long will it take to face each other?”
“Okay, Mr. Zhang, I’ll go back and ask our boss for instructions, and then I’ll inform you.”
“…”