A team-fighting VS Ali competition officially kicked off this autumn.
“Boss, Alipay’s offline promotion has been launched.”
“What path?”
“Supermarkets, branded convenience stores.”
Tan Qing flipped through the almost torn volume of [Union QuickPass Promotion Plan] and spoke again: “Their promotion plan only cut off the part about the group buying channel, and the rest remains as usual.”
Jiang Qin scratched his head: “I feel like I have a full map view.”
“Boss, should we do it together offline and online?”
“Yes, we will arrange to officially start after the National Day.”
Tan Qing closed the promotion plan: “Boss, don’t be too tired. Your dark circles are a bit serious recently.”
Jiang Qin coughed: “There is someone at home who doesn’t let anyone sleep…”
In the blink of an eye, the National Day has arrived, the popularity of tourism has begun to rise, and cross-regional consumption has quickly driven the development of offline payments.
After Alipay’s hard-working promotion, the new payment method that can complete transactions with just a “beep” without having to carry a wallet when going out has gradually become popular.
During the National Day holiday alone, Alipay’s scan-code payment orders exceeded one million.
It was only at this moment that everyone realized that another trend that could subvert lifestyles had arrived. At this time, the number of online users of Cloud Quick Pass had doubled.
Immediately afterwards, Jingdong carried out an update in early October, and Union Quick Pass was officially connected.
Jingdong is Alibaba’s rival in e-commerce, and Pintuan is now competing with Alibaba in the payment market. Together, the two have pushed the number of Union Quick Pass users to a peak in an instant.
At this time, the turnover of Pintuan Cloud Quick Pass has reached Alipay’s share in the e-commerce field.
However, while Alipay is fully committed to the offline payment market, the achievements of Cloud QuickPass in the online market are less conspicuous.
“Alipay’s promotion efforts are amazing.”
“If Alibaba is allowed to occupy the offline payment market first, no matter how well Cloud QuickPass does online, the chance of turning around will be slim.”
“Yes, payment software is destined to be different from other software.”
Payment software is different from commercial platforms such as e-commerce and takeout. It is difficult for users to take advantage of payment. Therefore, the only way payment software can retain people is through convenience and speed.
For this reason, the payment market will not experience too drastic market share fluctuations. Basically, whoever captures users first will win.
This win is not absolute, but the dominant position is certainly not easily replaced.