“Can.”
“what about this?”
“This won’t work, brother, don’t invest money.” Feng Nanshu shook his head, fearing that his big bear would be sad because of losing money.
Jiang Qin took the two project documents in his hands and took a look at them. He thought to himself that his judgment was the same as mine. His suspicion that the little rich woman was very smart could not help but deepen.
In recent years, due to the rapid development of the Internet industry, coupled with the rise of group buying, takeout and other platforms, it has become increasingly difficult to run a small business. Take the catering industry as an example. The most significant change is the increasing trend of brand chaining. serious.
In business districts across the country, no matter which one they are, the most popular brands are always those chain brands.
Under such circumstances, life for small entrepreneurs has become increasingly difficult.
Boss Wei from Fuzhou opened a fast food restaurant by himself, incorporating some ancestral craftsmanship and focusing on affordable prices. It has been very profitable in the past few years.
Because compared to KFC and McDonald’s, they still have an advantage in price.
However, as group buying wars, takeout wars, and fast food brands launched localization and money-burning operations, four of Wei’s six stores closed down within six months.
Why?
Because your price advantage is gone.
These chain brands have strong capital support behind them. Even if they engage in a price war for a year, they will not be hurt at all. However, burning money will be a disaster for small entrepreneurial stores.
No matter how good you are, how clear your positioning is, how good your reputation is in the place where you operate, or how rich your management experience is, you will never be able to withstand this kind of real money competition.
Maybe in a few years, as the process of brand chainization becomes faster and faster, all cities in the country will look the same.
The same comprehensive mall, the same branded stores, food, drink and clothing are becoming more and more national…
If you want to find a specialty store, even the Internet can’t give you the answer. You can only meet a local friend.
Just like Jiangcheng hot pot, which city doesn’t have it now…?
Don’t worry if it’s authentic or not, it really doesn’t have the character anymore.
After more than ten years, characteristics will become a scarce thing, and some cities may even become popular overnight because of their own characteristics.
Therefore, small businesses with unique characteristics cannot fight price wars, nor do they know how to do marketing. They can only ask for funds and hold on to others. This is the industry trend.
Driven by this general environment, Linchuan became their first choice.
Because the joint ecology of Linchuan Business Gang + Jinsnan Foundation + group group supply chain support + group group marketing is simply an incubation paradise for entrepreneurs, the brands in Linchuan that have faced national difficulties are all alive example.
Therefore, in recent years, catering brand entrepreneurs have always come to Sichuan to try their luck.