After New Year’s Day, Alipay decided to promote offline code scanning equipment in first-tier cities, just as Wei Lanlan and Tan Qing expected.
The first to take action was Alipay’s Commerce Department. They started negotiating with all parties before New Year’s Day and reached strategic cooperation agreements with major offline chain brands.
Within a week, the 711 convenience store fully updated its equipment and has generated more than 300 users who use payment codes to pay.
“Our current market share is 42%, Union Quick Pass has 36%, and Tenpay has 10%.”
“Everyone, you should be able to feel the crisis, right?”
“In 2004, we, Alipay, developed independently, continuously optimized services in depth, and moved forward with difficulty. Eight years later, we have only obtained less than half of the share. I believe many people are unhappy.”
“After updating equipment for offline merchants, I hope our market share will reach 56% within three months.”
“Next spring, this number will increase by another 20%.”
Pang Rui sat in the office and issued orders to various departments, and the tense atmosphere began to spread from top to bottom.
At that time, Zhang Jie’s “Reverse War” was played in all major business districts, and a large number of land offers from China appeared in the streets of first-tier cities.
Each of them is wearing a suit and leather shoes, and their leather shoes are polished to perfection. They have Alipay field work badges hanging on their chests and carry a large cross-body bag. They have become the vanguard of the payment revolution.
From streets to alleys, from supermarkets to stores, ground promoters with equipment come in and out.
While introducing the convenience of payment boxes to merchants, they announced Alipay’s bonus incentive plan for payment boxes.
The first time you activate the device and complete the first transaction, you will be rewarded with one hundred yuan.
Every thirty calendar days after the first order is generated, each additional new user will be given a reward of two yuan, capped at five hundred, and valid for three months.
At the same time, users who use the payment box to scan the code to pay will receive random discounts.
Because it is convenient and cheap, and you don’t have to pay for the equipment, Alipay’s ground promotion is quite rapid.
In addition to the payment box, a label also appeared, which said that you can enjoy up to half-price discount by showing the payment code to the merchant.
Not counting equipment costs, Alipay sold tens of millions of dollars in three days.
At the same time, the first unmanned vending machine equipped with a QR code scanning function appeared at People’s Square Station.
Paying with just one click became a hot topic at the beginning of 2013. Some media noticed the heat and began to take to the streets to interview random passers-by.
“Ali is changing the world, really, I said this last year.”
“Alipay can be regarded as one of the four new inventions.”
“No foreign country has this kind of thing. Our country’s scientific and technological strength is advancing so fast!”