In the middle of the takeout war, he was violently abused by group takeaways and forced to travel across the country. Now he finally got the chance to fight back.
As for word of mouth, it is no exception.
Although Word of Mouth has never had a head-to-head confrontation with group buying on the group buying battlefield, there are many old people from LaShou.com and many old people from Wowo Group in the team, and they have long been determined to win or lose in group buying.
After two days of discussions, the three-party team decided to warm up in half a month, when the winter vacation begins, and then step by step to stimulate consumer enthusiasm, invest funds during the Spring Festival, and join forces when the consumer market is the hottest. Attack.
Pang Rui’s idea is very simple, that is to create trouble in all directions for group play, and take advantage of the Spring Festival craze to weaken UnionPay.
You must know that consumption subsidies are only a means to attract users during the promotion period, not a long-term solution.
Because when doing business, the goal is always to make money.
Although they have attracted a group of users with payment discounts, everyone’s group buying habits have not been changed. The users who can be attracted with money will be attracted back sooner or later, which is equivalent to wasting money.
Therefore, Pang Rui wants Hungry Bu and Koubei.com to be integrated into the Alipay homepage.
Yes, she wants to raise the stakes.
Stabilize the users that Alipay spent money to attract, and then divert them to Hungry Buhe Koubei.com.
In this way, even if the subsidy period has passed, Hungry Buhe Koubei.com can still lock these users and feed back to Alipay itself.
One move, three gains.
After the meeting, after seeing off the Hungry Bu team and the Koubei.com team, Pang Rui’s secretary hurried in: “Mr. Pang, Pintuan has placed an order with Yunkai Wuke and is producing its own payment equipment.”
Pang Rui nodded after listening, feeling that this was indeed very similar to Jiang Qin’s style.
When he was in the market, he always led others to burn money to do the market, while he crouched behind and became the oriole.
But this time, Pang Rui wouldn’t give him a chance.
Pintuan has only started to make payment equipment now. When the first batch is launched, the promotion of Alipay has been completed. By then, Hungry Bu and word-of-mouth will encroach on the market from both sides. She hopes to see Pintuan take care of themselves.
“She wanted me to take care of myself.”
“This woman is so bad!”
“Then…then I’ll just act. I’m a bit too busy to take care of myself.”
Jiang Qin looked at the winter sunshine and shrugged his shoulders slightly. There seemed to be a golden wheel in his eyes, fiery red and dazzling.
Subsequently, local promotions for group grouping sub-stations began to appear in first-tier cities, just like the previous local promotions of Alipay, which went to many stores.
But they are different from Alipay. They don’t bring equipment, they only bring a technical manual and a mouth.