This time, he changed his mind and introduced an alien species with sharp fangs.
Uber is not the first foreign Internet company to target the Chinese market. Yahoo in the information portal era, Google in the browser era, Amazon in the e-commerce era, Gaopeng in the group buying era, and Food Delivery Superman in the food delivery era have all faced this huge challenge. The market continues to grow.
But this time, Uber’s intrusion is particularly different.
The previous Internet companies did not pay attention to the degree of involution of the domestic business ecosystem before entering the country, and they had a certain contempt for the competitive atmosphere in the domestic market.
They have always come in with a condescending attitude, thinking that domestic consumers are barbarians and have never seen good things.
This is also the main reason that led to the resignation of several previous companies.
On the other hand, these exotic species have mature business models and fixed architecture systems, and they are basically copied when entering the domestic market.
Their leaders are often turtles, elites, or heads of Asian regions who have lived abroad for a long time, etc., and have little knowledge of the domestic market.
It’s like, a certain father-in-law is old.
But this time, Uber’s top executives in the domestic market were all recruited locally. Except for the top management, no one was parachuted in from abroad.
The most frightening thing is that he even incorporated the legacies of group buying wars, food delivery wars and other trend wars.
Yes, Uber needs to form a team that best understands the domestic market.
It’s back, it’s all back!
After localization, Uber quickly launched its own app, Uber, and completed the localization at lightning speed. Then, with a huge amount of international capital, it prepared to immediately enter the two cities of Kyoto and Shanghai. .
After the news came out, the entire taxi-hailing market was in turmoil.
Because many people know that Uber is really a completely different foreign company.
Founded in San Francisco in 2010, Uber took only one year to sweep across North America and quickly entered overseas markets the next year. It currently has four major overseas markets in Europe, Africa, South America and Southeast Asia, with a valuation of US$42 billion.
In other words, what this company does best is fight quickly.
“The Chinese market is currently the largest market in the world, with the largest business ecological environment and system, which is completely different from the markets in other countries.”
“Local companies that grew up in China, regardless of their size and size, seem to have the ability to compete with international Internet companies. We must admit this.”
“Uber’s first step into the domestic market is to localize the team, which shows that we respect our opponents and this market with huge potential.”
Feng Nanshu huddled in Jiang Qin’s arms, spoke softly, and translated a paragraph of Uber’s declaration of entering the domestic market.
This incident has not made the news yet. The video was circulated within the business circle.
The speaker is a middle-aged American man named Travis Kalanick, the founder of Uber and one of the emerging CEOs of Silicon Valley.