At this time, all the people who went to Shiweitian to eat had come back one after another. After feeling full, their whole bodies were full of energy.
Thus, the marketing for the night officially began.
The main gimmick of this wave of marketing is the countdown to the first day of discounts, calling on users who have not enjoyed the discounts to get on board immediately.
What’s an opportunity not to miss? Buy as soon as possible and don’t wait until it’s out of season. It’s winter, don’t you want to stock up?
Lu Feiyu’s keyboard clicked loudly, and various marketing techniques came at his fingertips, creating a sense of urgency that the event was about to end.
Jiang Qin watched with great joy behind him, thinking to himself that this young man is really a damn marketing genius.
Look at this soft article, look at this incitement. Who would have thought that he once had to write a delicate letter for Liu Yiyi during the school beauty competition. No one could persuade him to do it. He also said that those who study journalism must respect objective facts. green.
“Boss, is this too exaggerated?”
“It’s not an exaggeration. If I were younger, I would definitely be fooled by you.”
Lu Feiyu was stunned for a moment, unable to distinguish between good and bad words.
At the same time, Sunai also cooperated with Lu Feiyu’s marketing and launched a countdown to the first discount day on the homepage of the website.
After several operations, there was indeed a traffic peak at ten o’clock in the evening, especially the increase in registrations, which exceeded the total during the day.
“Boss, I exported today’s data report.”
Near the end of the marketing, Sunai handed over a table that recorded today’s registration volume and consumption.
The Zhihu forum currently has more than 40,000 daily active users. Excluding half of those from the University of Science and Technology, there are still more than 20,000 daily active users.
But in fact, only 3,000 people registered for the group on the first day it was launched, and among these registered users, less than 60% generated consumption data.
Therefore, after the first discount day, marketing activities must continue, but such large discounts cannot be given anymore.
Jiang Qin is a B2C platform, which requires not only consumers, but also merchants. For those merchants who need to bear rent, water and electricity bills, shipping at cost price is actually no different from losing money.
It’s okay to do a promotion once in a while, but if it continues on a continuous basis, even if he can sustain it, those merchants may not be able to sustain it.
Therefore, when the first discount day officially ends, the products will be discounted and promoted on the basis of returning to the original price, but some profit margins must also be left for the merchants.
“Is the situation optimistic?”
Jiang Qin picked up the cup and took a sip of tea: “I’m pretty optimistic.”
Dong Wenhao, who was sitting nearby, was startled when he heard the sound, then stretched out his hand to scratch his head: “That means it’s not too optimistic?”
“Where did you hear that you were not optimistic?”