Jiang Qin sat back on the boss’s chair with a smile on his face. He was dumbfounded for a while, and then went out to wash his face, completely clearing away the sleepiness of the winter.
Then he asked Lu Xuemei to put her work aside and make a banner for the group home page, and report the sales on the first day of the group to all the teachers and students in the school.
This kind of data-based presentation is actually a wonderful form of advertising and marketing.
Because compared to flashy words, accurate numbers are easier to gain the trust of the audience.
You write your marketing soft copy in a flashy way, but the final purchase volume still depends on past sales data.
The most popular data marketing Jiang Qin has ever seen is Xiangpiaopiao. It sells 700 million cups a year, which can circle the earth. Later, the red canned herbal tea was also slightly imitated, and it produced very good results.
“Warmly celebrate the successful launch of the group on the first day, with single sales exceeding 5,000!!”
“Is there a zero missing?” Jiang Qin said silently behind Lu Xuemei.
“?”
Lu Xuemei turned her head and flicked her ponytail: “I wrote it down. This is the data Sunai gave me. I compared it with each other, and it’s not bad at all.”
Jiang Qin stared at the computer screen for a long time, and finally coughed: “Change a few words, add a zero to the number, and change the single quantity of 5,000 to the sales volume of 50,000. This is very exciting.”
“Ah? Isn’t that a lie?”
Jiang Qin folded his arms and spoke softly: “A bottle of Coke counts as one purchase, a pack of instant noodles counts as one purchase, one slipper counts as one purchase, and the other one counts as one purchase. It’s all thrown together, no matter what, you have to have it.” The sales volume is 50,000, it’s not a lie, it’s just using Yidiandian marketing techniques to blur the sales volume and order volume for a while.”
Lu Xuemei pursed her lips: “Boss, the road you have traveled is full of pitfalls. If you don’t get rich, who will get rich?”
“The damn yin and yang is so cute. I can’t help but want to deduct your salary when I hear it.”
“Ah? No, I refuse!” Lu Xuemei changed five thousand to fifty thousand with a click.
Jiang Qin sat on the table next to her: “Have you ever seen the advertisement for instant noodles? Such a large piece of beef duang fell into the bowl, and when you unpacked it, you couldn’t even see the beef hair.”
“Ah this…”
“Xuemei, if you have nothing to do, you should go and study advertising. In fact, the real purpose of advertising is not to convey the truth, but to increase sales. Don’t confuse the two concepts.”
Lu Xuemei nodded thoughtfully, then quickly prepared the banner, sent it to Sunai, and replaced it on the home page of the group-building website.
At the same time, Dong Wenhao’s sales activity has officially begun.
To put it bluntly, it is to call on people who bought something in the group purchase yesterday. If you have the conditions, you can upload pictures. If you have no conditions, you can share your experience.
On the one hand, it is to attract more unregistered users.
On the one hand, it is also to adjust the next optimization direction based on the user’s experience.