“That’s all he said…”
“Which sentence?”
“One day, I’m particularly excited to decide which one to go to, but I’m not allowed to tell you!”
“Why can’t you tell me?”
“…”
At night, when the lanterns came on, all the half-price coupons had been sold out for two rounds, and all the employees of 208 breathed a sigh of relief.
At the same time, large numbers of students poured out of the gates of the four universities and gathered in the city, so that even the taxis waiting at the intersection were not enough.
At this time, the lights of Wanzhong Mall were all on, and half-price PVC boards were erected at the entrance, along with group banners and signs. There were also a bunch of young ladies wearing ultra-short hot pants dancing hip-hop at the entrance, which was simply better than the shopping mall. The festival is even more lively.
The linkage between online and offline, the echo of crowds and lights, this marketing is sweeping the urban area in an extremely dazzling way.
Jiang Qin also followed the crowd to Wanzhong, but was blocked directly at the intersection. It took him more than ten minutes to enter the underground garage.
By the time he took the elevator to the first floor, dense crowds of people had already filled the first and second floors of the mall. Even he felt his scalp numb when he saw it, and it felt like he was rushing to a big market during the Chinese New Year.
“Is it really half price?”
“Half price, but you have to go to a website called group booking to grab coupons. Just log in with your mobile wap.”
“Are all these people robbed of tickets?”
“Yes, they are all college students nearby. I heard that this activity was held in the university.”
“Damn it, no more coupons?”
“Today’s is indeed gone, and even tomorrow’s is sold out, but you can grab the one the day after tomorrow, and you also have a chance to get a free meal card, which means you can eat ten meals here for free.”
“Brother, how do you know so clearly?”
“It’s nothing, I’m just an ordinary college student.”
As an enthusiastic and good person, Jiang Qin helped several groups of passers-by to join in the fun by doing some popular science, and then squeezed through the crowd without leaving their names.
If the last 40% off promotion represented a preview of Wanzhong’s upcoming opening, then this time the half price offer is a grand announcement of the mall’s return to glory.
However, if you peel back the phenomenon and look at the essence, you will find that this is actually a bundled marketing between a certain group buying website and this mall.
This kind of marketing method is not very clever, but everyone still flocks to it, not for any other reason, just because it is really good to get half-price coupons online.
At the same time, Pintuan’s newly established Ministry of Commerce led merchants from the surrounding business districts to Wanzhongqian Square. Facing this crowded scene, everyone felt a sense of shock rising from the bottom of their hearts.