When I was very young, my mother would say, don’t drink drinks. Drinks are the most harmful thing to people. They can cause rotten teeth and rotten stomachs. Who would have thought that a bottle of sweet water can clear away heat and relieve internal heat?
As long as we can find the right positioning and differentiate it from other sweet waters on the market, and at the same time cooperate with the marketing ideas provided by Jiang Qin and combine it with hot-selling food, it really shouldn’t be too easy to open the market.
Therefore, it is only a matter of time before this brand goes out of the circle, and this time will not be too long.
In addition, Kang Mailang was not idle during this period.
Following Jiang Qin’s suggestion, they invested in a new ice black tea packaging production line and added 1L packaging specifications to the original 500ml.
China’s beverage market was opened up by Coca-Cola. Especially at the beginning of the founding of the People’s Republic of China, “foreign beverages” have been monopolizing this field. Although subsequent domestic beverage brands have developed a richer variety, they are still imitating Coca-Cola to a certain extent. Specification.
Why does 500ml become a fixed package?
Because this specification is not heavy, it is easy to carry around, and the average liquid intake per person is about 500ml, so this specification is not only convenient to carry, but also meets the needs.
But iced black tea is not a carbonated drink, and you won’t be full of gas in your stomach after drinking it, so Kang Mailang can put some thought into the specifications.
What’s the most important thing? Jiang Qin is in charge of the college student market. He wants to bring these brands out of Linchuan. The first stop is to let college students become familiar with the brand first.
For college students, this 500ml drink is really not enough. After buying a bottle and taking it back to the dormitory, I wish I had finished the game before finishing the game.
Especially for severe Internet addicts who are good at staying up all night, drinking two or three bottles a day is really not a problem.
How to let college students remember Kang Mailang first among many beverage brands? So according to the needs of diaosi college students, increasing capacity is the most effective way.
Upgrade the package to get a larger quantity and save money.
After the supply channels are opened, discounts and promotions will be carried out in the first half of the year. With little price fluctuation, Kang Mailang’s chances of being selected will be greatly increased.
Coupled with Zhihu’s marketing, it is not difficult to establish a brand image in the university town.
College students will eventually graduate. After graduation, they will become white-collar workers in various industries. It is really important for fast-moving consumer goods to occupy the market first among this group.
“After Helilao is renovated, it can be bundled with Jiaduoji for marketing, and deepen the positioning of Jiaduoji as a must-have hotpot drink in front of college students.”
“Kang Mailang can also be added as a permanent drink for Heli Lao, Burger King and Green Pepper Grilled Fish.”
“In addition, My Family Xitian will also launch a lemonade suitable for meals at the right time to enrich the choices of dining customers.”
“In the later stage, when our hotel brands, convenience store brands, and more catering brands go global, we will conduct another large-scale joint marketing and strive to create a closed loop in terms of food, clothing, housing and transportation.”
“I have been saying that we should stick together, cooperate, support and help each other, and rush out of Linchuan together. Many people don’t believe me, but today, I believe everyone has seen it.”
“To be honest, I really envy you for having such a good vision.”
Jiang Qin picked up the wine glass and it was full of flavor as soon as he opened his mouth. The other bosses also agreed deeply and immediately stood up to raise their glasses and cheered with Jiang Qin one by one.