Seeing this scene, Liu Yin, who was sitting in the back, couldn’t help holding her breath, her mouth and legs couldn’t close properly.
My thoughts are not very clear. I struggled to write it today. It’s a little late. I’ll send it out first. I still have to revise it.
Every region has some local brands that are highly recognized by the public, such as Quanyangquan in the Northeast, Honeysuckle Dew in Hubei, Shanshan Dianshui in Yunnan…
But in this era, the most important thing about whether you can go beyond the local area and become a national brand is not the quality of the product, but the level of marketing methods.
If you have enough marketing capabilities, then you can occupy the market no matter how ordinary you are, and you can be confident in selling it more expensive than gold. If you don’t, even if it is a treasure, it will only be unpopular, and you will not even have the courage to increase the price.
The track is crowded, there are many competing products, and the methods are not as good as others. It is difficult for even the best products to get out.
Isn’t that how Xitian came to be?
It is tied to the school beauty competition and relies on naming to open up the market. But once these are put aside, it is just an ordinary milk tea shop. If it hadn’t been for Gao Dawei’s secret recipe, Xitian wouldn’t even be able to produce a signature milk tea. .
Damn it, dogs who know how to market should be damned, except me!
Although Jiang Qin himself is doing these things, it does not stop him from criticizing other dogs in his heart. He is indeed a well-known double standard in China.
It’s like scolding the driver of an electric bike while driving, you don’t understand the fucking traffic rules, but you want to scold the driver while riding an electric bike, don’t you fucking know that I’m a weak person?
However, when thinking about these issues from the perspective of a businessman, it evolves into another situation. When the Internet era comes and the Internet track begins, whether it can do a good job in brand marketing is related to every company. s future.
You are aloof, you don’t do marketing, and you complain about upgrading quality, but if others do marketing, they will occupy the market first.
The entire market is so big, and having bad products is as fatal as not being able to shout out.
Jiang Qin, an ordinary college student, less than twenty years old and a sophomore, why can he lead the way for all brands in Linchuan? In fact, the most critical point is his ability to do brand marketing.
Putting aside the four cases of Jiaduoji, Xitian, Zhihu and Pintuan, just two sword flashes can bring everyone back to life, which can already be regarded as a great changer.
The most important thing is that he is really leading Linchuan’s local brands to rush out.
Although he usually cheats on this and that, his not handsome face always reveals his shrewdness, but there is something he really dares to teach.
So, is it expensive to spend hundreds of thousands or millions of marketing fees?
No, not only did they not feel it was expensive, but they also felt like they were taking advantage.
Of course, this matter is also good for Jiang Qin. After the Linchuan brand is given away, the subsequent promotion of the group group will have an entry point similar to the fast track, and there will also be countless more pillars. .
“Mr. Jiang, let me toast you alone!”
“Mr. Liu, you’re welcome.”
“Mr. Jiang, I have to toast you alone.”