“I hope that the existence of Zhihu can make college students’ lives more diverse and make friends more widely. This is what Zhihu has always insisted on, and it is also the original intention and direction that will not change.”
Around Frost’s Day, everyone in 208 sat around the office, watching Focus News’ interview with Jiang Qin, and made a tut-tsk sound.
Not to mention, the boss’s suit and leather look is really photogenic. He must have paid the makeup artist to bribe him.
On the other side, under Zhang Baiqing’s instruction, these interview clips began to play in the cafeteria again.
In the ordinary year of 2009, Jiang Qin’s name seemed to be everywhere in Linchuan University, but if anyone pays attention, they will find that some things have begun to change.
At the beginning of this year, when everyone mentioned Jiang Qin, they would say that he was the one who founded the group. However, before the end of the year, everyone introduced him as the one who founded Zhihu.
At the same time, Wei Lanlan – Group Business Department – Zhihu First Stop Marketing – Linchuan local brands are also not idle.
Jiaduoji has developed the character of “hot pot companion” and “fire-removing herbal tea” in college, and is currently running TV ads. Kang Mailang is also gradually occupying the college student market with the “upgraded clothing, large quantity discounts” approach.
In fact, many brand owners don’t pay much attention to the student group, because in their eyes, the consumption power of this group is still very low. Because of this, the first shot to seize the market has an amazing lethality, but it is like installing a silencer. Just as silent.
However, some supply chains that are not at the end are gradually starting to show their clues.
“Brother Wang, I’m here to deliver goods again.”
“Xiao Li, next time I’ll bring a few more boxes of Kang Mailang’s upgraded packaging and less of the other brands. And that instant noodles, I’ll replace them all with a bucket of Kang Mailang’s and a half with braised eggs.”
“Oh, okay…”
Xiao Li, who was in charge of delivering the goods, took out the memo and hurriedly wrote down the requirements of the campus convenience store owner. He was so proficient that he couldn’t be more proficient, except that the previous supermarkets and retail stores also had similar requirements. Practice makes perfect.
In addition, Xitian, Helilao, Green Pepper Grilled Fish and Burger King are also making great efforts to open stores around the university town and then launch joint marketing.
Drinking milk tea will give you coupons for three other restaurants, eating hot pot and grilled fish, and you can also choose sweet lemon tea, Kangmailang iced black tea and Jiaduoji.
Moreover, they have launched a membership card called “Xihan Heqing” in every university town business district, with one card covering four stores, and there will be free prostitution activities from time to time.
According to the recollections of a junior college student, when these four stores first opened, there were queues all over the street, so crowded that other merchants didn’t want any of them, especially the sweet rose taro, which was sold like crazy. Some students even started to work as scalpers, specializing in selling queue numbers.
There is a habit engraved in the genes of Chinese people, which is that even if you come, you always feel like it is a waste of time to go back without doing anything.
And when the sweet rose taro became a popular product among college students, the customer flow it brought naturally benefited the other three stores.
After all, you have come.
Since the queue is going to be quite long, wouldn’t it be too much to eat hot pot or order grilled fish?
And because the four stores have a strategic partnership, the waiters at the hot pot restaurant will even help bring Xitian’s milk tea to consumers’ tables, without the need to run both ways.
Don’t you think it’s troublesome or takes a long time? Don’t you think it’s necessary to eat hot pot or grilled fish for milk tea?