Then you can still go to Burger King with your “Xihan Heqing” membership card to buy a special set meal, and eat chicken wings, chicken nuggets and other milk tea. Wouldn’t it be delicious?
Especially on “Crazy Thursday”, Burger King has a half-price promotion for members. Who dares to say it’s not good?
Don’t want fast food, but want something hot and affordable?
Don’t worry, our Yangji is under renovation. If you join the “Xihan Heqing” membership program, you can also enjoy the member price discount.
Can you withstand it?
The college student waved his hands and said he couldn’t bear it.
While college students were overwhelmed, Helilao, whose business situation had stabilized, quickly launched free activities such as manicures and glasses cleaning while waiting for meals, which once again successfully ignited the marketing atmosphere in university towns everywhere.
Under this strategy of joint marketing and group attack, local brands in Linchuan that were originally unable to go global quickly took root in one city after another.
You know, it is very difficult for a brand to hit an unfamiliar market.
Because consumers’ primary choice is directly related to brand recognition.
It’s like a fast food restaurant. In 2009, except for Ken’s Chicken and McDonald’s, all other fast food brands were fakes in the minds of consumers. When you first see a fast food restaurant you don’t recognize, you’re like, The idea is not to taste it, but to worry about whether it will squirt after eating it.
Catering companies such as hot pot and grilled fish will also feel resistance in the promotion process due to differences in regional tastes.
But today, they walked out inexplicably, and they walked like a breeze, traveling thousands of miles with each passing day, as if they were a lifetime away!
Why?
Because of joint marketing.
The bundling of four brands will increase consumers’ recognition of brand value. This traditional concept is like buying products from big brands with greater security.
Secondly, milk tea brands are most easily accepted among college students.
What Jiang Qin did was to use “Xihan Heqing” as a fast track and through bundling, let everyone accept a new catering brand and fast food brand by accepting a new milk tea.
Looking at the sales data fed back by stores and channels in various places, the bosses who joined the first-stop marketing plan with a try-it mentality felt as if they were dreaming.
“Everyone, the first round of our first-site marketing has ended, and the results were just average, making everyone laugh.
“But this is just the beginning. At the beginning of November, various brands will start marketing in rounds. Please keep your spirits up and fight with all your strength.”
“In the end, I hope this prosperous age will be as we wish.”
“——Jiang Qin.”
On a late autumn night, all strategic partners received Jiang Qin’s email.