“I heard that while you founded Zhihu Campus Network, you also established a group buying website called Pintuan? The group buying industry is so popular across the country now. Is there anything you want to share with everyone?”
“The founding of Zhihu encountered a period of funding shortage in the mid-term. The plan for group building was determined during that period. Only by monetizing traffic and feeding back Zhihu can we get to where we are now step by step.”
“In other words, Tuan Tuan is a tool used to raise Zhihu. Can it be understood this way?”
“Well, the emergence of group sharing has indeed nurtured Zhihu in a certain sense.”
“Now that group buying is so popular across the country, do you have any plans to continue this project?”
“There is no such option in the current plan. After all, I am only a college student and my ability, financial resources and energy are relatively limited.”
In early April, the sky outside the window was overcast, and the light rain continued since the morning. The whole of Linda looked like a spring rain.
At this time, the canteen of Linchuan University was playing a video of Jiang Qin attending a news interview some time ago.
In the picture, the study star is sitting on the sofa in a suit and leather shoes, chatting with the female host in black stockings, with a modest and kind smile on his face.
“Damn, look, I’m so handsome!”
Cao Guangyu felt very uncomfortable: “You are so handsome, I have been so damn thin during this time.”
Jiang Qin looked at his plate: “Then this chicken drumstick…”
“Don’t even think about it, even if you can’t eat it, I have to eat it!”
Jiang Qin’s cunning plan failed, so he had no choice but to raise his head and continue to watch the TV in the cafeteria, admiring his every move.
During this period, in addition to attending classes, he also accepted interviews every day. Because the group buying craze has started, the host would more or less ask about group buying during the interview.
After all, in their opinion, there are so many people doing group buying now, so Jiang Qin, who started to establish a group buying system as early as 2008, should have a lot to say.
Jiang Qin usually replies that I am a student, I have no money, and I am afraid.
Everyone also understands his mentality, because the current group buying market is really terrible.
So far, there have been more than 600 group buying websites in China, and various group buying advertisements have appeared in various TV programs.
From March to April, after a month of competition, several group buying websites have now become somewhat famous.
The first is Lashou.com. With abundant funds and various publicity campaigns, it has quickly entered the market of the four major first-tier cities and continues to encroach on the number of merchants.
The second is Suixin Tuan, which is known as “the first group buying website in China”. They have adopted a sub-site cooperation model and dispatched people to every city. The number of team members has exceeded a thousand in an instant, and employees are spread all over the world.
Then there is Wowo.com, which uses a more avant-garde approach, which is to cooperate with communication operators to send advertisements directly to users’ mobile phones.
In addition, the coupons purchased by users on Wowo.com will also be sent to their mobile phones via text messages, opening up a consumer era where users can enjoy discounts by showing the text message code.