Back in early March, each of these group-buying websites still had its own territory. Although they were eager to expand, the focus of their business was to stabilize their own territory.
But before long, the market reached saturation, and hundreds of companies fell into a melee without any surprise.
How to fight? Burn money.
Advertising is already full, so retaining users has become the top priority.
You get a 20% discount, right? OK, I’ll give you a 30% discount, right? Then I’ll get 60% off.
In this way, it lasted until April. Lashou.com directly offered a 40% discount, and you can also enjoy an additional discount by joining their membership plan. It was like a free gift, and the happy consumers couldn’t close their mouths. They said this to their hearts. Does it fit?
But the problem is that if you give a discount, they will also give a discount. Users simply follow whoever is cheaper, and there is no sense of belonging at all.
Then can you stop the discount?
No, because if you stop discounting, you won’t even have any hair left.
As a result, this battle for the market has evolved into a war of capital consumption, and using money to exchange for the market has become an unspoken rule in the industry.
But empty consumption like this is destined to not last long, so the most popular group buying websites are trying their best to raise funds and to outlast each other.
At three o’clock in the afternoon, the light rain has not stopped and the temperature is slightly cold.
In the passenger hall of Linchuan Airport, Jiang Qin held two bouquets of flowers and received the Wei Lanlan and Sunai teams who had returned from Kyoto.
After two months of going out, they have all lost weight, but their eyes are extremely bright, and they can tell at a glance that they have gained a lot.
“Everyone, thank you for your hard work.”
“Boss who don’t work hard are the things they should do.”
“Let’s go to the Immortal Juxing Tower. I’ll pick up the wind for you.”
Arriving at Juxian Building from Linchuan Airport, the accompanying staff were arranged to move next door. Jiang Qin, along with Wei Lanlan and Sunai, entered the box specially reserved for them in Juxian Tower.
As soon as he entered, Wei Lanlan took out a contract from his bag, which was an exclusive licensing agreement from Amap.
Sunai also took out a notebook, which contained her inspection records in the ocean supply chain and her thoughts on the commodity management system.
After reading it carefully, Jiang Qin raised his lips and said, “Half the battle is won. I’m scared for them.”
“What should we do next?” Sunai couldn’t help but ask.
“How long does it take to build a commodity management system?”
“I have sorted out the ideas, but it will take me about three months to make a mature product.”