This plan is called visiting xx (city name) in three days.
Before the plan started, they analyzed each business district in the city one by one. After determining the target and location, they started sweeping the streets. Friends only need to carefully evaluate the stores they are responsible for experiencing.
At the same time, Zhihu has also launched a food, drink and fun activity, recommending the top food and ceiling services in your hometown or school that are known to locals.
Online and offline cleaning was done one by one, and after three days Entrepreneurship Base 208 had collected countless materials and information.
In order to process this data, each major branch station also worked overtime to select the merchants and stores with the highest mentions and best ratings, and then produced area maps based on their locations.
There is a map like this in the offices of many group buying websites such as Lashou.com, Suixin Tuan, Nuomi, and Wowo.
But theirs was a national map, while the group map was a route map of each city.
After completing these preliminary preparations, people from the group marketing department began to convene a meeting to study how to get merchants to sign exclusive agreements. The main lecturer was Sun Zhi, deputy manager of the group who used to sell health care products and project director of the Jinsnan Foundation. The method was yy voice.
“When signing an exclusive agreement, it is important not to make the target merchants feel that they are restricted.”
“Don’t ask for obligations before entering the door. Don’t tell the merchants what you need to do for us. This is a taboo. Your only purpose is to tell the merchants what you can get after signing!”
“Let them feel that they have taken advantage, and taken advantage severely!”
“And you have to package yourself as high-end and glittering, and let them know that if you pass this village, there won’t be this store tomorrow!”
Sun Zhi’s voice kept ringing in the YY channel. With his cadence and extremely captivating style, he explained the core of the exclusive agreement in a concise and clear manner.
At this time, a user named Jeju Wu Yanzu in the channel typed the word “awesome”.
Seeing such praise, Sun Zhi became obviously more excited: “Next, I will invite Manager Tan to demonstrate a general process and steps for everyone.”
The icebreaker queen coughed: “I am Tan Qing, and I will cooperate with Manager Sun to play the role of the merchant to be signed.”
“Hello boss, I am the group buying manager. Has your store opened a group buying channel?”
“It’s enabled. Group buying is very popular now. Who are you and why do you ask?”
“I am the first group buying website in China and the business manager of group buying. I am currently working on the market here and plan to roll it out within half a year. Because the quality of your store is excellent, after discussion by our expert group, you have been rated The representative merchants of this street.”
“so what.”
“Our website specializes in quality services, and we very much hope to cooperate with high-quality merchants like you. As long as we sign a cooperation agreement, we will provide a settlement fund of 2,000 to 10,000 yuan.”
Tan Qing put away his exaggerated voice at this time: “According to the marketing department, the current settlement amount of Lashou.com ranges from 500 to 1,000, so this sentence is very attractive.”
Sun Zhi paused: “Manager Tan, please continue.”
Tan Qing coughed: “So much? But why are the amounts still different?”