“There are group bookings everywhere in the mall.”
“Linchuan… there is no other group buying website.”
Before doing business in the market, market research is definitely indispensable. When the regional managers of major websites got first-hand data, many people were dumbfounded.
Because in their imagination, these second- and third-tier market economies are not that prosperous, and the online business in each region is probably controlled by their local group buying websites.
To do business in these cities, we either need to directly integrate local group buying websites, or grab all the user resources and that’s it.
After all, small-scale websites are the crispiest among the crispy for them, and they are all one-hit wonders.
But what they didn’t expect was that the market share of these different second- and third-tier cities was controlled by a website called Pintuan.
And instead of advertising like crazy, they have been doing word-of-mouth evaluation and user acquisition, and using rating rankings to stimulate online competition among local merchants and user participation.
In addition to joining group tours for discounts, local consumers also like to scan their rating lists and evaluation lists.
In other words, compared with simple group buying that burns money, group buying seems to be concentrating on becoming a guide for shopping and eating in these cities.
At the Xijing branch of LaShou.com, Zhou Zhenhao, who had just joined the company, spent three days to finally adjust his mentality. He came out of the shadow of the failure of Suixin Group and planned to start business quickly.
But when he saw the newly recruited employees immediately starting group games as soon as they arrived at meal time, his whole head was confused.
He knew that Jiang Qin was not completely settled in Linchuan. He was also secretly doing business in Shanghai University Town. He even defeated LaShou.com and fled, using the natural barriers of the university business district to create a restricted area.
But he never expected that group-building would still gain a foothold in second- and third-tier cities.
What is he going to do?
As a college student, does he still want to intervene in the competition in the national group buying market?
But what is the reality? It’s because group buying is really popular in the area he is responsible for, and none of the local group buying websites that have been crowded have no business.
The most frightening thing is that according to the email sent by Manager Luo, the cities that Lashou.com is eyeing are all currently in the group-building layout. If the market share can be calculated according to addition, then the size of the group-building will be even Already squeezed into the top five.
Zhou Zhenhao was in a daze all morning, and then he took advantage of the lunch break to open the group puzzle for the first time. After several operations, he suddenly became silent.
The user interface and operating experience of group buying are really smooth, and many of the ways to play are things he has never seen before, such as discounts on registration codes, discounts for groups of four, and automatic discounts for user reviews of the month, allowing users to control Discount initiative.
It turns out that what Suixin Tuan originally copied was a castrated version?
What’s even more outrageous is that there is a generally accepted common sense among current group buying websites that merchant resources are above all else, but Tuan Tuan seems to be doing the opposite and putting a lot of energy into user experience.
“Jiang Qin…”
“How could it be Jiang Qin…”