There was another team that was on the phone while sitting in a car fighting guerrillas throughout the city.
“Boss Tang, do you still remember me?”
“Are you… Manager Zhu?”
“Yes, after half a year, our business area has finally been laid out, and our in-depth cooperation agreement has officially come into effect.”
“…”
The first to notice something was wrong were the employees of Lashou.com’s public opinion department. One of their important jobs was to monitor other competing websites.
On the afternoon of the 12th, an event called the Online Food Festival was suddenly launched on the group’s homepage. The date marked for this event was to start in three days, and the entire venue was 40% off.
Before the food festival begins, the first wave of activities is to grab online coupons. Consumers can grab discount coupons, after-dinner raffle tickets, and even freebie coupon fragments.
What does fragment mean?
It means that several of them can be added up to become one.
However, Jiang Qin’s fragment gameplay is different from that of later generations. Their fragments can be used by several people together.
For example, you drew three fragments, I drew two, and someone else drew four… Every twenty free fragments can be regarded as one.
If everyone is having a dinner together, then a free coupon can be offset by 300 yuan. As for how to use it, it is entirely up to the consumer’s choice.
The lottery methods can be website prize pools, Zhihu lottery posts, group group fan groups, or group group official WeChat messages and mobile phone text messages.
The people from the marketing department printed out the event page and submitted it, which immediately made LaShou.com and Nuomi.com become angry.
You’re just giving out coupons when you give them damn coupons, instead of just giving them out directly, you’re actually giving out fragments? What kind of cool operation is this?
To be honest, Lashou.com and Nuomituan have done some zero-yuan eating and zero-yuan shopping before, just to win over consumers.
However, due to cost issues, there are very few people who can actually get free coupons, and it is difficult to maintain the popularity. On the contrary, it is not as effective as the 40% off coupons and 30% off coupons.
But no matter how much they wanted to break their heads, they never imagined that one coupon could be broken into twenty pieces, and everyone could grab it together.
“The dogs are really moving a lot.”
“But this is also good news. It shows that group promotion can no longer hold on.”
“Yeah, that’s right.”
“They hold this food festival just to attract users, but it is equivalent to putting a target in front of us. As long as we provide fixed discounts for merchants participating in the food festival, less than 40% off, this event will never continue.”
“That’s right, after three days, the funds will almost come down. It’s really the right time, the right place, the right people, and all the people are ours.”