Carrying out activities is the stage of attracting new customers. Choosing to do such an activity at this time shows that the local promotion of group shopping cannot be sustained anymore.
This means that their coverage will not be expanded during the event.
You can hit fixed targets with your feet.
But what happened next was far beyond their expectations.
On Wednesday afternoon, the group-based online food festival reached its peak, and the first batch of merchants participating in the discounts were officially launched.
But what no one expected was that these merchants were not within the current coverage of the group, but were spread throughout Shanghai, in every corner, even in their key business districts.
“Mr. Luo, something is not right, something is not right.”
“What’s wrong?”
“The number of users who are online at the Group Food Festival…can’t be said to be different from what we expected. It can only be said that it has nothing to do with it.”
“?”
The managers who received the notice quickly came to the conference room. At this time, the projector was turned on, and the first wave of merchants on the group food list were displayed on the white curtain.
At this moment, everyone had their eyes wide open, feeling stunned and horrified.
This wave of listings are not all merchants that have signed contracts within their own business scope before joining the group, but some brand new chain catering companies.
Some of these chain companies are local and some are from other places. They are all well-known brands in Shanghai, and they have their own exclusive stores in each district and business district.
According to the coupon usage rules currently announced by the group, consumers who get the coupons can choose the nearest store to use them.
In other words, this group-building activity is using the layout of these chain companies to extend its tentacles to all corners of Shanghai, except for some remote suburbs.
At this time, there is no business area for you at all. In my business area, all consumers in Shanghai are participating.
“impossible!”
Robin slapped the table: “How many chain restaurants are there here? More than twenty, involving more than a hundred stores. This kind of scale cannot be completed in half a year. When did they discuss cooperation?”
As the ground pushing manager, Wu Peng was the most familiar with the entire front line. He immediately said: “In the past week, all of them have been running the ground pushing. This can only be magic.”
“Unless they have a hidden team that is responsible for negotiating chain brands.”
“That’s impossible, the time is too short. The last time we went to talk to Hilton, it took four months to conclude. They wanted to go the high-end brand route, and they didn’t agree to the price reduction at first. They thought it would undermine their high-end products. Positioning image.”
At this moment, Cui Yiting, who was sitting on the right side of the conference table, opened her mouth wide. The five characters “Landuan Food Festival” seemed to have turned into needles and pierced into her brain, making her whole head start to buzz. ring. ˆ
This is not the first time she has seen a group food festival.