But she never imagined that this thing would be like a boomerang, flying out and then hitting back hard.
“These cooperative brands were negotiated with us when Lashou.com first came to Shanghai…”
“?”
Cui Yiting took a deep breath and immediately opened a compressed package sealed in the D drive. It was some information from the Suixin Tuan period.
She found the folder marked with the last time period, then opened the photo library and rummaged through it, finally picked up the notebook and connected it to the projector.
The picture on the screen was changed to a photo, showing a huge group food list.
“At that time, Lashou had just arrived to open up the Shanghai market, and was led by Mr. Kang’s team. Their entry route was similar to that of today’s grouping, but because the surrounding university towns were all within the business scope of grouping, they were targeted by grouping. On.”
“At that time, Mr. Kang wanted to clean up this area casually and sent many specialists to visit the market and negotiate with merchants.”
“They helped those merchants deliver goods and set up stalls, but they didn’t know they had been defrauded until after the sign was put up. What they helped set up was always a group-based offline food festival.”
“Mr. Kang…maybe he felt too embarrassed and didn’t tell anyone about it. Only those of us who have worked in the first-line market know about this.”
“At that time, I also joined in the fun and went to visit this food festival. I organized a group to provide them with venues and publicity without charging any fees. At that time, many brands signed their food festival cooperation agreements for the student market.”
“Later, Lashou.com and Nuomi.com continued to target Suixin Tuan. At this time, Pin Tuan organized three food festivals in the university town.”
After Cui Yiting finished explaining what she knew, there was no brain at the scene that was not confused or numb.
The direction of the world line is dynamic and multi-directional, not single. Cui Yiting’s words are very simple. You don’t really think that when Nuomi and Lashou are targeting Suixin Tuan, Pintuan will always stay in the university town. Didn’t do anything?
Three minutes later, the frozen managers came to their senses and looked at each other, speechless for a long time.
In other words, Pintuan held an offline food festival and used the overall consumption power of the university town to attract many chain catering brands.
From fast food fried chicken to hot pot and restaurants, they all took the initiative to find them.
Why?
Because although college students are poor, they really dare to spend money when they have it.
After the food festival, all brand merchants received a rapidly increasing number of customers, allowing everyone to taste the benefits.
Moreover, the group purchase did not sign a contract with them in the name of online group purchase, but instead signed a cooperation agreement with them as a separate project of the food festival.
Now, the food festival has moved from offline to online, and all offline stores have become their online channels.
Wu Peng suddenly raised his head: “This will make it difficult to fight…”
If the group’s business scope is still small, then a 1.2 million event will definitely give them a serious blow.