Jiang Qin didn’t explain too much, hung up the phone, and thought about how I, Cao, would be treated when the news of the financing came out.
On January 9th, it snowed heavily in Kyoto, and Dianping’s advertisements were all over the city, so fast that people were caught off guard.
Discover a better life, start with Dianping.
One-stop life service platform to make life better.
This website originally provides daily life services, and has a lot of merchant resources, and rankings are readily available on their website, so Dianping’s entire attack is very fierce.
The pure white snow and the orange posters formed a magnificent landscape, which looked beautiful.
Although it is not a holiday, the market in Kyoto is still booming. This is the strength of established websites.
Heli Lao Hot Pot, Grilled Fish with Green Sichuan Pepper, Sweet Milk Tea, Mr. Xianhui, Burger King, Yangji, Snack Convenience Store… These brands have already accumulated a very good reputation, and when they encounter this trend, they bloom everywhere.
Helilao is about warmth and service, Qinghuajiao is about good taste and self-service side dishes, Xitian is about hunger marketing, Burger King is about crazy Thursdays and shameless pull-and-step style, and Yangji is about affordable fast food and snacks. .
They have skills, are unique, and are still at the forefront. You can’t even imagine how capable they are.
In addition, brands in the fourth and fifth rounds have also begun to follow suit.
They first deployed in second- and third-tier cities. Based on the market decline of group buying websites, they developed extremely quickly. At this time, they hurriedly went to Kyoto to deploy, and it felt like they were running too slowly and could not make money.
Foot massage shops, coffee shops, beauty shops, clothing brands, beverage brands… they abound.
At the same time, at the group headquarters, a meeting on Business Closed Loop 3.0 was also officially held.
Their previous layout was mainly based on location, such as which stores are next to which stores and which stores can complement each other.
This time, they carried out linkage and upgrades for existing business districts.
You can order Xitian while eating Heli Lao, because it is not far away and there will be someone responsible for delivery.
And when you shop in several other stores next door, you can also enjoy Helilao’s manicure, massage and other services.
Hotel brands have cooperated with convenience stores, supermarkets and other brands. The products are delivered directly without any premium. If you open a box of Smurfs at will, it is not only a big brand, but you can even win a lottery.
You can also ask the waiter to help you use the intercom to order food from a nearby Yang Ji, and a dedicated person will deliver it to you upstairs.
Moreover, it is not impossible to choose home manicure and massage at the hotel.
In addition, according to Jiang Qin’s requirements, mature brands need to help third-, fourth- and fifth-tier brands grow rapidly in the non-competitive product field.
For example, store location selection, channel supply, and surrounding information can all be shared. This time, they want to achieve true wealth first and then wealth later.
“Today is January 15, 2011. Joint marketing of 3.0 will officially start at the end of this month, and the pilot will be in Kyoto.”