“…”
Qi Zhong looked up at him, silently put away his smile, his expression became more solemn, and then opened the first page of the plan.
There were only four words on it, which read Social War.
Tencent is a social software company, the most famous of which is QQ.
This social application is deeply loved and sought after by young people. At its peak, the number of people online at the same time even exceeded 200 million, making it the ceiling-level social application in China.
But because the software is completely free, it has no profitability of its own. The high operating costs caused Tencent to lose money in the early stage.
It is said that earlier, Mr. Ma decided to sell QQ for 700,000 because he was unable to bear the operating costs of QQ. However, he gave up after thinking about it and losing money.
From that time on, Tencent also began to frantically develop offline industries, such as games, audio and video, etc., and then used QQ’s huge user base as a traffic pool to attract money from these industries.
QQ has no profitability, but these industries do, especially in the gaming field, which is simply a huge money-attracting beast.
Therefore, QQ versus Tencent is like Zhihu versus Tuan. They are both a type of traffic pool. Their monetization capabilities are poor, but their ability to draw traffic is extremely strong.
As long as the downstream monetization tools are well laid out and a chain is formed, benefits can be obtained.
Therefore, Tencent’s current business layout is almost all based on QQ’s traffic pool, which is an industrial layout based on social networks.
However, the changes of the times will always restart the old track and transform into a new track.
The social track that originally had QQ as its ceiling has been reincarnated into a new outlet in recent years.
Because the mobile Internet era is here.
The first is the mobile company, which used its huge user base to develop Fetion. So far, the cumulative number of registered users has reached 200 million.
It is said that China Telecom and NetEase are also secretly planning a tool called Yixin, which is also positioned as free calls and free text messages.
Ali also revealed to the public that he intends to enter the social track, which is the “reciprocity” that he spent a lot of money to support in the later period.
The most important thing is that Mr. Lei of Xiaomi Technology released an instant messaging app called MiLiao.
You know, social networking is Tencent’s main position. As a result, so many competitors have emerged all at once, which is definitely not a good sign.
But the wheel of history is rolling forward, and you can’t stop it.
Then Tencent faces a big problem: how to take mobile social networks into its own hands.
At that time, they were also working on a mobile QQ project and had already accumulated a lot of users. At this time, they were pursuing the victory and the winning rate was almost over 60%.
But the problem is that QQ itself is bound to a lot of monetization industries, and these industries are more dependent on the PC side. Another point is that QQ’s functions are too fancy, and there is no clear positioning for the mobile side. Even older people cannot understand it. .