However, in order to control the quality of the stores, Jiang Qin has been controlling the number of merchants entering the store. In the first few batches, he signed some stores with good service quality and reputation.
During the October 1st holiday, at the Dianping headquarters, Chen Jiaxin fell into silence while looking at the newly launched stores.
These merchants were originally very popular merchants on Dianping’s list, but now they all go to group tours.
“In the past, when I was running a group buying website, I was always scrambling to sign up with merchants. This group buying website is really arrogant, and I have already started to choose.”
Zhang Li pursed his lips: “After all, the market is mature, and there are many consumers joining groups.”
Chen Jiaxin forked the webpage: “With a small number of merchants, there will be less choices. Users will not like to use it. If users don’t like to use it, no merchants will be willing to sign. Jiang Qin has really single-handedly forced us into an endless loop.”
“Yes, his business model is indeed difficult to resist.”
“I heard that they are now starting to work on the supply chain again?”
Zhang Li nodded after hearing the inquiry: “Yes, trial operation has begun.”
“He has already determined his victory in advance and has begun to pave the way for his future development.”
Chen Jiaxin looked at the blue and yellow poster outside the window, feeling a little weak in her heart.
How to put it this way, the current industrial scale of group buying is no longer the same dimension as theirs, and even the model is no longer the original group buying.
As long as the group expands its existing industries to the whole country bit by bit and relies on the fertile soil in the life service field to grow indefinitely, there may be one more p in the future BAT.
So far, Dianping is still doing business in Kyoto, but it is obviously no longer possible.
If you are a group buying business, the merchants and consumers have fled. How can you come back to life? You can only invest a large amount of resources and funds in the development of second-tier cities.
But their boss still hasn’t given up on Kyoto, as if as long as there is a team staying in Kyoto, they haven’t completely lost the first-tier market…
During the National Day holiday, the temperature dropped slightly, and the tourism market started to become hot at this time.
To this end, Alipay and Tuan Tuan have joined forces to formulate a special marketing plan for this tourism boom.
Use Alipay to make purchases in the group-in-store section and you can get 20% rebate. The more you spend, the more you will get back.
As a result, the number of users of the two software began to increase rapidly.
These users belong to the floating population. They basically travel from small cities to big cities and will go back after the National Day holiday.
Taking advantage of the Golden Week of Tourism, cultivate their consumption habits first, and the market will become smoother as the market continues to sink.
Because once humans use something convenient, it is difficult to go back.
“We went to Shanghai for a trip. Group tours are really popular right now. Every store has their posters, and even the napkin boxes have their logo printed on them.”