Lv Zhichuan followed him and chased him all the way to the conference room of UC Mobile Business Group. He found that several important executives of UC were already sitting in the conference room.
They didn’t have a meeting, and no one spoke. They just sat and read the news, all in silence.
To build the Internet, you need to have benchmark products. On the one hand, it gives you a direction, and on the other hand, it is to be more aggressive. UC’s benchmark product has always been Baidu.
The complementarity of browsers and information news can perfectly drive the gathering of traffic. This is the same whether it is the PC era or the mobile era.
They hold competitive product analysis meetings every week, usually analyzing Baidu, Sohu, or Tengxun.
But this time, everyone was silently making headlines tonight.
“Mr. He, what’s going on?”
“Tonight Toutiao’s user growth rate at the end of last month exceeded that of UC.”
“?”
Lu Zhichuan was stunned for a moment: “Didn’t Toutiao suspend promotion at the end of last month?”
He Xiaopeng nodded: “It is true that we have not done any promotion, but we have been doing user fission.”
“What is fission?”
“It’s the row below, share with one click.”
He Xiaopeng pointed to the row below, WeChat icons, QQ icons, QQ Space icons, Zhihu icons and Sina Weibo icons.
Tonight’s headline article is highly subjective and controversial.
This is almost as attractive as the [Shocking Article] that attracts people at first glance. But when you click on the Shocking Article, you actually find very little useful information. But when you click on the Tonight Toutiao article, it is full of arrogance and prejudice.
After sharing their updates with one click, many users will share the article to social networks.
These highly subjective articles can easily cause controversy on other platforms.
Many people browse social networks and accidentally see a very biased article, and they will click on it immediately.
“Come, let me see what’s going on.”
Then after reading half of the article, the download page will pop up. If you want to read the next half, then you need to download it!
This kind of user fission is also the main reason for the rapid increase in the number of users of Toutiao.
This trick is no longer new after many years, and it is even about to be used by many Internet companies.
But in the mobile Internet era, which has just begun for a year and the ecological chain has not yet been fully established, this fission routine is very embarrassing.