Lu Zhichuan tried one-click sharing and forwarded the post on how to make women happy to his Weibo, and then he understood.
“This is relying on the social matrix to incubate our own products, relying on one user to attract more users.”
“Well, that’s not the key. The key is that its daily activity is so high…”
“?”
After returning from the hotel last night, He Xiaopeng thought that the data was wrong when he saw that Toutiao’s daily activity curve and the new growth curve were almost the same.
No matter how awesome the content of a piece of software is, it’s impossible for everyone to like it. This is fucking hell.
Then He Xiaopeng downloaded Tonight’s Toutiao and spent the whole night browsing, finally realizing what the real problem was.
The 1.0 version of Tonight Toutiao focuses on multi-dimensional information flow. Just like eating apple peels causes cancer and not eating apple peels has no nutrition, there are many different opinions.
To put it another way, the difference between the news here and mainstream news applications is that the news here is more “free”.
But at that time, recommendations were matched using tags, and the accuracy of personalized recommendations was actually not high.
However, after being taken over by a professional team, coupled with more than eight months of continuous research and development and trials, the single-platform algorithm recommendation has become very mature, and the difference has gradually become apparent at this moment.
When He Xiaopeng first started browsing, he didn’t think there was anything wrong with it. He just felt that the homepage recommendations on Toutiao Tonight were indeed from a strange angle.
But the more he browsed, the more he felt something was wrong. Damn it, why did he like to watch it?
He became more and more excited and devoted as he read, and before he knew it, it was daybreak.
Then he understood that it was an innovative algorithm.
Toutiao is developing an algorithm, and it is very different from the traditional Internet search algorithm.
On the user side, instead of matching search terms, they completely abandon targeting and start matching directly to the user’s browsing history.
The algorithm will then match relevant articles based on these browsing histories and customize headlines more suitable for each person.
After more than ten minutes, the executives in the conference room put down their mobile phones.
Tonight’s headlines belong to them, and they have developed.
Except for some “big event” news and “hot social topics”, the articles on everyone’s homepage are different and will even be replaced after refreshing.
Lu Zhichuan also took out his mobile phone and compared it with others, and found that his hot recommendations were really exclusive to him.
“What you care about is the real headlines.”
Everyone couldn’t help but think of the sentence on the opening page of Tonight’s Toutiao, and they immediately understood.