Wen Jinrui opened the document bag and spoke: “This platform has been unable to adapt to the local environment since it entered the country. Its early market positioning was also wrong, and its business has not been big.”
Jiang Qin nodded: “The domestic takeout market is different from that abroad. The civilian market is the largest. Doing high-end takeout is equivalent to setting limits for yourself.”
“But there are still people who are willing to pay. There are still many wealthy people in China, so although it is not big, it is highly profitable. It is the only profitable platform besides group delivery.”
“There are still groups of people who are stupid and have a lot of money.”
Wen Jinrui took out the document: “This morning, Takeaway Superman announced that it will merge with Hlebu and become a high-end takeaway brand under Hlebu. The port has been connected.”
Jiang Qin paused for a moment, took the document and read it for a while, tapping his fingers slowly on the metal table in the cafeteria.
The largest shareholder of Takeaway Superman is Hurricane Capital, but this is a bad move. Feng Shirong has always been resentful about this investment. He once scolded the person in charge of Takeaway Superman who couldn’t even spend money and was a waste.
This investment was originally going to be wasted, and Feng Shirong gave up hope.
But after his meal was attacked by a group takeaway, Duan Wenzhao felt sorry for his hard work and couldn’t find a taker, so he packaged the platform directly to Hungry Bu and exchanged shares. This incident made Feng Shirong find a new way.
Instead of letting the takeaway superman fail until it goes out of business and lose everything, it is better to join the hungry camp.
After hearing the other party’s request, Hungry Bu also welcomed him and immediately sent Yang Xueyu to fly to Shanghai to discuss cooperation in detail.
Because it is true that a high-end takeout brand alone cannot do much, but if Takeout Superman can join in, realize low frequency and high frequency, and use traffic to drive the sales of high-end takeout, this field may not be impossible.
After you have paid your salary and received your bonus, you will always have the idea of trying high-end takeout.
In addition, the Lelebu brand has always been quite low-end, especially under the small workshop business model, which has always given people a “simple” sense of familiarity. In terms of brand structure, it has always been inferior to group takeout.
But the addition of Takeout Superman’s high-end channels is equivalent to filling their business gaps and also improving their brand image.
So, the cooperation was instant.
Jiang Qin finished reading the document carefully and looked up at Wen Jinrui: “Help me inform the branch station managers in each city that there will be a meeting in Sichuan on Wednesday.”
“Okay boss.”
The City Managers Conference was held on Wednesday, and managers from various cities flew to Lanchuan.
Hungry Bu holds 500 million yuan, causing a stir in the market with fierce momentum. The feelings of these city managers are the most intuitive. They originally thought that this issue was to deal with Hungry Bu, but they discovered after arriving. The topic is to promote the group supply chain.
The afternoon sun was gentle, and the east wind blew into the group headquarters, sweeping over the pothos on the windowsill and swaying gently.
The intern girl from the group logistics department came gracefully and poured water for the managers sitting there. Jiang Qin’s voice kept ringing in the conference room.
“Each platform has its own style of play and rhythm, but we cannot be substituted by our friends into their rhythm.”
“Remember, the purpose of doing business is not to be brave and aggressive, but to stay calm, focus on money, and obtain sufficient profits.”