“The group-sharing supply chain is currently well established in first- and second-tier cities. We continue to move into cities and at the same time try to integrate the region as a whole to sign merchants into our supply chain.”
“When we did group buying before, we maintained good relationships with merchants in various business districts. Let’s use them as representatives to establish a supply side for takeout.”
“Uncle Ma’s five hundred million is very delicious. I want to know how much I can get.”
Jiang Qin’s expression was calm, but his eyes were bright, as if he could smell the aroma of money.
Wei Lanlan and Dong Wenhao looked at him from the side and said to themselves that the boss no longer acted. In the past, if he didn’t pick up money when he went out, it would be lost, but now he wants all other people’s investments.
After the meeting, sub-stations across the country started to move. The kings of local promotion began to appear in the streets and alleys, using WeChat as a base to establish supply groups and include merchants who needed food supplies.
Every local promoter is now a merchant manager.
Jiang Qin also has KPI requirements for them, asking them to try their best to ensure that enough merchants join within the business scope they are responsible for.
At the same time, Tonight Toutiao also accurately pushed supply chain advertisements on local news channels in various regions, targeting some groups defined by algorithms as “catering practitioners.”
In the era of takeout, small stores have sprung up like mushrooms after a rain. However, because of their small size, it is difficult to find high-quality and low-priced supply channels. Group-joining and open supply chain contracts are like the rain of a severe drought.
In the following period, trucks carrying the group supply chain kept speeding, entering designated locations and delivering ingredients to the store through the back door.
The perfect ingredients require only simple cooking, and are then delivered from the merchant’s front door to the rider, yellow or blue.
Only after the contracts reached a certain scale and a complete supply network was gradually formed in first- and second-tier cities, group delivery took action.
Make discounts and burn money!
Advertisements for group takeout are once again spread online and offline, as if they are afraid that others will not see them.
If it breaks, he will burn money!
If you are hungry, you will immediately head on and start subsidizing activities.
There is no way, they have just gained an advantage after getting the investment, and the rhythm they have finally driven cannot be stopped here.
During the entire promotion process, Jiang Qin didn’t care much about how much the group delivery business had grown. However, the profits of the group supply chain took off rapidly, and the business volume increased rapidly.
Alibaba did not inject funds and provide merchant subsidies for Hungry. The order volume surged due to market stimulation. Merchants increased the scale of procurement, and the group supply chain worked hard to swallow up orders.
To simplify, Alibaba injects funds into the group supply chain.
As the manager of Kyoto, Ye Ziqing has to supervise the completion of KPIs every day and check the business volume of each sector.
At this moment, she deeply felt what Tan Qing told her when she was doing group buying in Shanghai.
[Group-building is just a platform]