“Fifteen seconds is enough. What we want is the most eye-catching video content in the shortest time.”
Videos on Zhihu and Toutiao can only be uploaded for fifteen seconds. This was a rigid requirement set by Jiang Qin when he officially launched the “Douyin Project”.
In fact, many employees in the content team do not understand this requirement, because they are used to watching more than forty episodes of TV series, or movies of more than one and a half hours, and they have no idea what kind of commercial value a fifteen-second short video can generate. understand.
However, there is a creed within the group that the boss’s decision is always right.
If it’s wrong, then something is wrong with the world.
However, because everyone has quite a lot of questions, and it is not conducive to the work to be raised from time to time, Jiang Qin organized a 15-second short video discussion.
A very popular movie was just released this year called “Awkward Journey to Thailand”, with a box office of 1.2 billion. Jiang Qin specially used this movie as a demonstration for them.
“Look carefully, this man’s name is Xiaoshuai and he loves to make scallion pancakes…”
“…”
After a while, the staff of the content team blinked and suddenly realized that the fifteen-second short video seemed to be capable of producing a lot of interesting content.
Jiang Qin sat in front of the conference room and spoke sideways: “In the next few years, the Internet will become more and more developed, and people will have more and more channels to receive information. There will be no way to capture users in the fastest time. They will only be eliminated because the future market must be a time war.”
“Why can Weibo eliminate blogs? It’s because it’s short and fast.”
“Nowadays, the workplace is becoming more and more complicated, and everyone’s life is becoming more and more full. How can so many people have time to watch TV series? Therefore, fifteen seconds can allow everyone to watch a complete movie in the moment of breathing. Short videos are our development policy.”
“Think about it, when you happily voluntarily work overtime until late at night, insisting on not paying for taxi fares and overtime pay, and then return home feeling very fulfilled, are you still in the mood to turn on the TV? Watch a drama until the early hours of the morning?”
“No, you will open the short video, watch dozens of 15-second videos happily, and then fall asleep peacefully with the good mood of going to work again tomorrow.”
“The next day, you take the subway beautifully and can’t wait to contribute to the company, but you can’t even finish a movie during the commute. What will you do?”
“Yes, you will choose to open the short video.”
“Take a two-hour lunch break. You eat, go to the bathroom, and take a nap. You have enough energy to continue doing the work you like. What can you do with these fragments of time?”
“Watch TV? Watch a variety show?”
“No, because you can’t finish it, you will still open the short video.”
“Besides, based on the poor behavior of the three major operators, even if they say they will cut the price of data, are you willing to use the data to watch a TV series?”
Hearing this sentence, the content team employees sitting in the conference room fell silent for a while.
They understand the principle of short videos, but where can they get a job that makes people full of hope and happiness?
Jiang Qin waved his fingers and continued: “Eating, having fun, or waiting for the goddess to take a bath, everyone has countless fragments of time. This is what we want, because the future Internet business will not compare the number of users, but the time users use. ”