Enjoy a 20% discount on group takeout + Cloud QuickPass. For users, it is just a matter of changing the payment software, but it leads to two results.
The first result is that students switched from Alipay to UnionPay QuickPass, and the other result is that ordering in a group meal is not cheaper than being hungry.
Consumers don’t care whether there is a discount on group takeout or a discount on Cloud Quick Pass. The key issue is that I spend less.
“Their local promotion, while Union Quick Pass is constantly promoting online, they are actually discussing cooperation with contractors in university cafeterias.”
“So, we don’t see them on the market.”
“According to the information collected so far, 80% of college canteens have already used the QR code payment function of Union Quick Pass.”
After listening to Chen Jiaxin’s analysis, Zhang Xuhao suddenly realized a problem, that is, group buying with UnionPay Quick Pass has closed the loop in the college student market.
If you use group sharing for takeout and group sharing for payment, the price is still low. If you are hungry, there will be no market at all except in the field of college students.
However, this may be an opportunity, because Alipay and Hungry can also join forces to do this.
“I’ll go to Hangzhou and invite them to grab the market together. There’s no way Ali will let go of such a big piece of cake.”
“It’s useless. Those canteen contractors sign up for a group supply chain. If there is a price war, we are the one who can’t afford it.”
“Why the hell are there group supply chains everywhere? Damn it, wherever we go, there is his supply chain?!”
“Because their supply chain was created by us ourselves…”
“????”
The popularization of UnionPay QuickPass for scan-code payment in college cafeterias was not kept secret for long, and soon the news spread.
I spent a lot of money to not only promote UnionPay Quick Pass, but also to hold back Hungry Bu who wanted to take advantage of the opportunity to make a sneak attack. This style of play really opened everyone’s eyes.
The most important thing is that Pintuan, which originally had no achievements in the offline payment market, has almost caught up with Alipay’s efforts in the past two months after gaining access to the college student market.
Group shopping is indeed the enterprise closest to consumers.
“Mr. Pang, you may regret it now…”
“I regret my decision that summer.”
Lu Zhichuan and Pang Rui were good friends. They often had meals together and had many related business cooperations. However, after Lu Zhichuan resigned from Alibaba, the two never contacted each other again.
However, now that the two companies are tit for tat, Lu Zhichuan can easily think of this old friend and wonder how he is feeling now.
In fact, during the group buying war, if Pang Rui had ruthlessly chosen Lashou.com and used the dilemma of online payment to curb the development of group buying, she would not have encountered this situation now.
Even if there is no group-building channel, they need more time to promote, which is better than being invaded by others.