After the vigorous promotion of Cloud Quick Pass, group-based takeaways continued to encroach on market share, and Hungry Bubu, which was unable to find funds, began to shrink seriously.
This company seems to have been cursed with weakness. Even without the money-burning attack of group takeout, it still feels like it is riddled with holes and is on the verge of collapse, making it extremely unstable.
Especially since the takeout market has matured, promotion of this kind of thing is no longer very effective.
Once some people take the initiative to delete the Hungry Bu app from their mobile phones, it will be difficult for them to download it again even if they spend money.
So in front of some catering stores, you can often see four or five group riders wearing yellow rider uniforms waiting for their meals, while there is only one Hungry Rider wearing a blue rider uniform next to him. He is weak, helpless, and rustling. trembling.
Then within a few days, the remaining little blue figure was silently dyed yellow.
This kind of market change is the smallest, but at the same time it is the most eye-catching.
Because even the number of riders has begun to decrease, the order volume of the entire platform can be imagined. Many netizens will also discuss online, saying that in recent months, there have been fewer and fewer Hungry Riders. .
Yellow is indeed the most contagious color, and no one doesn’t love yellow.
“The discounts for group takeout are distributed in the form of store discounts, and are only targeted at certain stores, and each region is different. The stores with discounts are all unique, and they are all mainly engaged in dine-in dining. Lord’s.”
“In addition, these stores are also the ones with relatively high local sales in Hungry Bu’s recent sales report.”
Chen Jiaxin was like a ruthless reporting machine. Finally, she gently put the document on the table and waited for the people in the conference room to respond.
“Jiang Qin will not burn money for no reason.” Zhang Xuhao said silently.
“That’s right, the marketing department didn’t dare to act rashly. After three days of investigation, they found that some of the brands offering discounts this time had already joined their strategic cooperation plans. They were burning money in a big way because they wanted to continue to heat up the market and accelerate the incubation of what he wanted. brand you want.”
Zhang Li took over Chen Jiaxin’s words and said: “This is not a guess, because in the group buying section, these stores also have great in-store discounts.”
Chen Jiaxin rubbed her temples: “At the beginning of this month, some stores received high praise from Dianping.com, and they issued some coupons targeting mass users.”
At present, regardless of group buying or takeout, there are two types of discounts, one is platform discount and the other is merchant discount.
Platform discounts are available to the entire store and are issued by the platform, while merchant discounts can only be used in this store and are issued by the merchants.
In other words, these brands that cooperate with group shopping are using our channels to issue discounts and increase sales and popularity.
At the same time, Jiang Qin assisted from behind, spending money to put pressure on the market, hoping to provoke a war and drag everyone together to increase the market popularity.
“Damn, what a dog…”
In the conference room, the heads of the Propaganda Department, Marketing Department, and Commerce Department were talking a lot.
It was as if they saw a dog-man, waving at them, saying, come on, come and burn money. If you don’t burn money, you are not a man.
It doesn’t matter if they are hungry. The boss of Dianping has brain congestion. He actually wants to invite others to help. He really wants to put his hand into their wallet without fear of being bitten!